Krishnatray, PradeepDutta, Neha (Student-MICA)2024-01-212024-01-212005http://ir.mica.ac.in/handle/123456789/7177en-USBrand recall of ads on KBC 2: Confident ? Are you sure? by Pradeep Krishnatray, Shailendra S. Bishat and Neha DuttaArticle