A new walk in the future of the metaverse: Marketing implications for consumer behavior

Jain, Varsha2024-12-182024-12-182024Spais, G., Jain, V., Dwivedi, Y.K., Viglia, G., & Carlson, J. (2024). A new walk in the future of the metaverse: Marketing implications for consumer behavior. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2446https://ir.mica.ac.in//handle/123456789/9199enA new walk in the future of the metaverse: Marketing implications for consumer behaviorOther