Vijay NagrareKedar Lele2023-12-152023-12-1519980022900300http://ir.mica.ac.in/handle/123456789/460666p.en-USclient servicingevent marketingbrand awarenessdirect indirect eventsponsorshiplifestyle marketingscope of eventsevaluation of eventsmonitoring measurements of evnetsOlympicsGodrej Miss World 1996Hands Across AmericaWills World CupEvent marketing - its potential as an efficient tool for brand image buildingThesis