Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation

Kumar, V.2025-02-072025-02-072025Mahmoud, A.B., Kumar, V., Berman, A., Elhajjar, S., & Fuxman, L. (2025). Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation. European Journal of Marketing, https://doi.org/10.1108/EJM-12-2023-0911https://ir.mica.ac.in//handle/123456789/9476enKnowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validationArticle