Kumar, V.Gupta, Shaphali2024-12-062024-12-062024Kumar, V., Ranjan, B., & Gupta, S. (2024). Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view. Journal of Business Research, 188, https://doi.org/10.1016/j.jbusres.2024.115114https://ir.mica.ac.in//handle/123456789/9165enArticle