Pradip ChakravartyRashmi Nair2023-12-152023-12-1519970021100212http://ir.mica.ac.in/handle/123456789/5325vii, 91p.en-USmedia planningadvertising in mediapurchese of women managzinesenvironmentreaders viewscalestarget audienceA study of involvement in women's magazines amongst female studentsThesis