Kallol DasNandkeoliar, Tushar2024-01-042024-01-0420183935http://ir.mica.ac.in/handle/123456789/639568p.en-USmarketing strategiesconsumer behaviourbrandingIndiaThe Advent of 'herbal, natural and ayurvedic' : a study of consumer perception of toothpaste brands in IndiaThesis