Karamchandani, ShikhaVasavada-Oza, Falguni2025-02-222025-02-222021A study on in-app mobile advertising: Exploring advertising value, flow and personalization [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 116-117). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9791enA study on in-app mobile advertising: Exploring advertising value, flow and personalizationOther