Jain, Varsha2024-11-152024-11-152024Bhardwaj, S., Jain, V., Mahapatra, D., & Sindhwani, R. (2024). Exploring the dark side of AI and its influence on consumer emotion. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2431http://ir.mica.ac.in/handle/123456789/8700enArticle