Trend spotting for the youth : developing a trend spotting model for marketers present in youth related categories in the Indian market

Deval KartikJaini, Mehak2023-12-152023-12-152008002449002450http://ir.mica.ac.in/handle/123456789/539374p.en-USTrend spotting for the youth : developing a trend spotting model for marketers present in youth related categories in the Indian marketThesis