2024-04-072024-04-072024-04-04http://ir.mica.ac.in/handle/123456789/7955Dr. Bhaskar Das, Mentor, MESM Area and Governing Council Member of MICA, emphasized the need for a specialized skill set to manage the rapidly growing sports, gaming, and e-sports industry in India. He noted that the media and entertainment industry, enabled by experience-led companies in sports, gaming, and e-sports, is expected to touch 3 trillion INR in business in the next couple of years.enSports Business SpecializationNew curriculum