Kumar, V.2024-07-052024-07-052021Kumar, V., & Venkatesan, R. (2021). Transformation of metrics and analytics in retailing: The way forward. Journal of Retailing, 97(4) 496-506. https://doi.org/10.1016/j.jretai.2021.11.004http://ir.mica.ac.in/handle/123456789/7990enTransformation of metrics and analytics in retailing: The way forward by V. KumarArticle