Atul PhadnisRahul Devesher2023-12-152023-12-152002001024001025http://ir.mica.ac.in/handle/123456789/4890vi, 107p.en-USemerging mediafuturemedia planeradvertisersperceptionattitudesuse of mediakey evaluationmeasurementeffectivenessefficiencyLooking ahead the future media: a study of certain emerging mediaThesis