P. K. SinhaSatyakam Mohanty2023-12-152023-12-1520010084500846http://ir.mica.ac.in/handle/123456789/482855p.en-USdemographic datarespondents perceptionsbrand personality traitstelevision brands of Indiatelevision attributesfussy logicDevelopment a linguistic quantification tool (using fuzzy logic)Thesis