Linking sales to media exposures (Applying Neural Network): sales forecasting using Neural Network

Pradeep KrishnatrayP. M. S. Ramakrishna2023-12-152023-12-1520000064200643http://ir.mica.ac.in/handle/123456789/4760en-USmedia organizationmedia channelsimpactsalesreachad more effective in printFMCGLinking sales to media exposures (Applying Neural Network): sales forecasting using Neural NetworkThesis