Atul TandanTalwar, Manisha2023-12-152023-12-152003001183001184http://ir.mica.ac.in/handle/123456789/494063p.en-USchildren's influencepurchase decisionkid modelsadvertisingpersonal consumptionfamily consumptionclient serviceThe influence of gender in pester power and its influence on buying decisions in the householdThesis