Vijay NagrareBannerjee, Saugato2024-11-202024-11-2019980035400355http://ir.mica.ac.in/handle/123456789/897938p.en-USclient servicingbranding strategiescommunication strategycompetitive advantagerole of advertisingpromotiondistributionsegmentfuture growthcost effecientA study of branding strategies for a no.3 brand in the marketplace : cases from the Indian marketThesis