Brand placement in feature films the moviegoers perspective

P. K. SinhaRahul Sethi2023-12-152023-12-1520000066000661http://ir.mica.ac.in/handle/123456789/476939p.en-USbasic effects of in-film advertisingbrand placementfilm audiencecollege youthBrand placement in feature films the moviegoers perspectiveThesis