Building a framework for branding a sport in India : studying world's best practices in branding of sports and the behaviour of Indian sports consumer

Gautam Raj JainSingh, Gurjeet2023-12-152023-12-152007002149002150http://ir.mica.ac.in/handle/123456789/526463p.en-USBuilding a framework for branding a sport in India : studying world's best practices in branding of sports and the behaviour of Indian sports consumerThesis