Kunjesh PariharJaydeep Chaudhuri2023-12-152023-12-1519990044200443http://ir.mica.ac.in/handle/123456789/468663p.en-UStelevision channelTV programmequalitycontenttelecast timingsprogram genresSunRajVijayviewership trendsfactors affecting viewershipsA study to identify the scope of a no. 2 Tamil satellite channel against Sun TVThesis