Kunjesh PariharPriyanka Khaneja2023-12-152023-12-1519990046800469http://ir.mica.ac.in/handle/123456789/4701206p.en-USniche channelsviewership trendsmarket sharemusic channelsinformation channelnews channelBBCCNNTNTCartoon Networkqualitative studymedia plannerhouseholdschannel marketersDelhiNiche channels : a study on status and trends in IndiaThesis