Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

Jain, Varsha2024-08-012024-08-012024Eastman, J.K., Shin, H., Jain, V., & Wang, X. (2024). Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach. Journal of Business Research, 183, https://doi.org/10.1016/j.jbusres.2024.114871http://ir.mica.ac.in/handle/123456789/8191enDeterminants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approachArticle