Wooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit Kishore

Trivedi, JayDeshmukh, SiddharthKishore, Amit2024-01-212024-01-212020http://ir.mica.ac.in/handle/123456789/7040en-USWooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit KishoreArticle