Gupta, Shaphali2025-02-212025-02-212022Bhutani, C., Gupta, S., & Pundir, P. (2022). Forces behind the adoption of OTT gaming platforms amongst gen z and millennials. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 28-30). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9752enForces behind the adoption of OTT gaming platforms amongst gen z and millennialsOther