P. K. SinhaVishal Chaturvedy2023-12-152023-12-1520000068600687http://ir.mica.ac.in/handle/123456789/478451p.en-USpositioningserver needs of the userscovers too much advertisementsfollow advice of beauty editorwomen's magazine as propagating messageproducts not using women's magazine for advertisementsA study of the profile of a typical Femina reader as seen by : the magazine, the advertiser, the readerThesis