Social media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems

Jain, Varsha2025-02-182025-02-182025Spais, G., Haq, J.U., & Jain, V., (2025). Social media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems. Journal of Promotion Management, https://doi.org/10.1080/10496491.2025.2466838https://ir.mica.ac.in//handle/123456789/9712enSocial media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystemsArticle