Customer perception about celebrity endorsement in television advertising for retail brands by Varsha Jain, Mari Sudha, and Aarzoo Daswani

Jain, VarshaSudha, MariDaswani, Aarzoo2024-01-212024-01-212009http://ir.mica.ac.in/handle/123456789/6842en-USCustomer perception about celebrity endorsement in television advertising for retail brands by Varsha Jain, Mari Sudha, and Aarzoo DaswaniArticle