Analysis of the brand building exercises undertaken by a political party and their similarity with those of commercial products : a semiotics study

Saumya PantVatsyayana, Manasi2024-01-042024-01-0420123497http://ir.mica.ac.in/handle/123456789/595085p.en-USAnalysis of the brand building exercises undertaken by a political party and their similarity with those of commercial products : a semiotics studyThesis