2024-07-082024-07-082024-05-28https://www.afaqs.com/news/advertising/bbdo-india-ceo-on-the-return-of-effectiveness-rivals-and-why-creativity-must-create-valuehttp://ir.mica.ac.in/handle/123456789/8093The conversation moves to the CCC - Crafting Creative Communication programme at the Mudra Institute of Communications, Ahmedabad (MICA) which he founded. It has given the advertising world the likes of Rajdeepak Das and PG Aditya.enAbout CCC Course in MICA