Change in influencer’s influence: Are we heading into a world plagued with influencer fatigue?

Falguni VasavadaDas, Sahaana2024-01-042024-01-042023http://ir.mica.ac.in/handle/123456789/5688enFuture and PotentialEffectivenessAuthenticityInfluencer MarketingChange in influencer’s influence: Are we heading into a world plagued with influencer fatigue?