2025-04-292025-04-292025-04-19https://indianexpress.com/article/research/the-emergence-of-hinglish-in-advertising-bollywood-and-everyday-life-in-india-9951552/https://ir.mica.ac.in//handle/123456789/10155In an interview with indianexpress.com, Falguni Vasadeva, professor at MICA, says that Hinglish aims to appeal to both Hindi and English-speaking audiences, targeting consumers in both metropolitan areas and smaller towns or rural regions. Vasadeva, who is also a popular influencer in her own right, adds that when brands reach out to her, they ask her to use Hinglish, as it appeals to a wider audience. “The ads influence the culture,” she says, “and the culture influences the ads.”enan interview Prof. Falguni Vasavada-Oza