How semiotics can be used in marketing communication strategies to increase brand equity: a case-based dissertation on the brand nike

Ruchi TewariBhadu, Anu2023-12-152023-12-1520224044http://ir.mica.ac.in/handle/123456789/4607258p.en-USHow semiotics can be used in marketing communication strategies to increase brand equity: a case-based dissertation on the brand nikeThesis