A study of the newspaper market in Calcutta : identifying need gaps that exist and suggesting strategies for entrants

Pradip ChakravartyKavita Chaturvedi2023-12-152023-12-1520010081900820http://ir.mica.ac.in/handle/123456789/4813131p.en-USnewspaper marketneeds that exist to read newspaperneeds and motivations to readmarket gapnew entrantsdifferent segmentsdifference between single and multiple subscribersThe Economic TimesCalcuttaA study of the newspaper market in Calcutta : identifying need gaps that exist and suggesting strategies for entrantsThesis