Kunjesh PariharAnupama V.2023-12-152023-12-1519990042600427http://ir.mica.ac.in/handle/123456789/467473p.en-USmarketingHollywood moviesmarketersbrandingdifficultiesopportunitiescompetitiondistribution networksbudgetsad agency involvememtTGmerchandisingA study on the process of the marketing of Hollywood movies in IndiaThesis