Kunjesh PariharRuchi Marwah2023-12-152023-12-1520000066600667http://ir.mica.ac.in/handle/123456789/477371p.en-USchanging advertising agencyrevolutionmedia sceneagency of recordsmedia independenthi-house media buyingdivorcingcausesAAAI regulationsinternational trendsclient speaksmedia speaksagency speaksAORMI speaksthree tire structurefuture of media studyThesis