Sontakke, MohiniBhattacharjee, MaitreyiJoshi, RohitNimje, PrafullaJoshi, RohitSahu, Vedant2025-05-262025-05-262025Group- 15, PGDMC Batch 2023-25https://ir.mica.ac.in//handle/123456789/10176Villages: Chikhlap & Velas Agar District: Raigad State: MaharashtraThe primary objective of this project was to document the life of a “Swadesi”—a community member within the Swades Foundation ecosystem—to authentically capture the essence of rural life, including daily challenges and successes, and the Foundation’s role in empowering communities. The goal was to create engaging, relatable content for social media to inspire awareness and support for rural development. Students shadowed Swades ecosystem members, such as Swades Mitras, Gyaan Mitras, lead farmers, and SHG beneficiaries, gathering insights into their lives and the transformative impact of Swades Foundation’s initiatives. Each student wrote a 700-1000 word blog and prepared a short vlog, highlighting personal stories of empowerment, self-reliance, and community development. Additionally, students were tasked with developing a social media strategy for Swades Foundation to boost engagement on platforms like LinkedIn, Instagram, Facebook, and Twitter, aiming to expand reach and support fundraising efforts. Through impactful storytelling, video content, and strategic outreach, the project sought to foster a deeper connection between audiences and the inspiring lives of rural communities.enSocial mediaBlog Writing