Nirmal GoswamiJeswani, Kunal2024-11-202024-11-20199600160017http://ir.mica.ac.in/handle/123456789/8801ix, 118p.en-USclient servicingadvertisingpackagingmedium of communicationcommunication objectives for packagingcategories of packagingtrapsstrategic framework for packagingThesis