Market entry strategies for European football clubs in India and opportunities for symbiotic relationship with Indian football : an exploratory study

Mini MathurPrasad N, Arun2024-01-042024-01-042011003190003191http://ir.mica.ac.in/handle/123456789/5740en-USMarket entry strategies for European football clubs in India and opportunities for symbiotic relationship with Indian football : an exploratory studyThesis