How consumer perceptions are influenced by variations in shopfront designs

Milan AgnihotriAnamika Nath2023-12-152023-12-1520010078000781http://ir.mica.ac.in/handle/123456789/479396p.en-USretailshopfront designvariationsdesign and product categoriesconsumer perceives and interpretsCalcuttaHow consumer perceptions are influenced by variations in shopfront designsThesis