Vyas, Ishita2025-12-122025-12-122025Ray, R.K., Vyas, I., Chandwani, R., & Kumar, M. (2025). Mental health consumption: Tracing the past and preparing for the future in a digital age. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.70078https://ir.mica.ac.in//handle/123456789/10411enMental health consumption: Tracing the past and preparing for the future in a digital ageArticle