Barkha,Maheshwari, GirishaJaveria, LakshAgrawal, ShubhagataAgarwala, JigerTosniwal, Shreya2024-03-102024-03-102023http://ir.mica.ac.in/handle/123456789/7884Rural Immersion Report- Bhopal Area, Client: Action for Social Advancement (ASA), BhopalASA Bhopal: The organisation has been working in this field for decades and have started a movement in the area towards organic farming. They have a strong team of on ground volunteers both locals residing in the small villages as well experts who help supervise and manage. The local farmer producer company personnels, DAs and many other experts facilitate the on boarding, training and supervision work on ground. 2. Farmers: The most important and key stakeholder were the farmers here. Their experience with ASA and in absence of them helped us understand the impact and need gap which exists. Their candid chat, warmth and openness to share is what drove the success of this project and made it a fun experience.enorganic farmingSelf Help GroupsData Analysis