Bose, Payal2025-02-212025-02-212022Bose, P. (2022). Moderating effect of augmented reality interactive technology on instagram’s social commerce. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 11-12). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9748enOther