Family and social influences in buying decision making: a study of television by Seema Gupta and D.S. Chundawat

Gupta, Seema2024-01-212024-01-212002http://ir.mica.ac.in/handle/123456789/7312en-USFamily and social influences in buying decision making: a study of television by Seema Gupta and D.S. ChundawatArticle