Sushant DashSushant Dash2023-12-152023-12-15199644http://ir.mica.ac.in/handle/123456789/4914v, 41p.en-USmarketing researchconsumption valuedecision making processsocial valueemotional valuefunctional valueepistemical valueconditional valuevalues effecting decisionvalues effecting choiceConsumption value decision making processThesis