Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance

Sarangi, Subrat2025-06-252025-06-252025Kautish, P., Sarangi, S., Lan, S., Mehrotra, A., & Simillidou, A. (2025). Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance. International Marketing Review, https://doi.org/10.1108/IMR-03-2024-0073https://ir.mica.ac.in//handle/123456789/10228enIntegrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performanceArticle