The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value by Jay Trivedi, Dharun Kasilingam, Parvinder Arora and Sigma Soni

Trivedi, JayKasilingam, DharunArora, ParvinderSoni, Sigma2024-01-212024-01-212022http://ir.mica.ac.in/handle/123456789/7094en-USThe effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value by Jay Trivedi, Dharun Kasilingam, Parvinder Arora and Sigma SoniArticle