Jain, VarshaSharma, Himani2025-02-272025-02-272025Jain, V., Gupta Goyal, D., & Sharma, H. (2025). Political branding of parties and leaders: A bibliometric clustered analysis of two decades. International Journal of Market Research, https://doi.org/10.1177/14707853251321567https://ir.mica.ac.in//handle/123456789/9821enArticle