Understanding the impact of packaging design on impulse buying behaviour for carbonated drinks among the gen-z audience

Bikram BindraAgarwal, Manvi2024-01-042024-01-042023http://ir.mica.ac.in/handle/123456789/5679engen-z audiencepackaging designconsumer behaviourcarbonated drinksUnderstanding the impact of packaging design on impulse buying behaviour for carbonated drinks among the gen-z audience