Rajneesh KrishnaAditya R. Kanthy2023-12-152023-12-1520020095000951http://ir.mica.ac.in/handle/123456789/4849vi, 72p.en-USbrand relationshipsacross genderinformation areasbrand imagebenefitssymbolicexperimentalattitudesattributesstrength of brandassociationstage of evolutionqualityGender differences in brand relationshipsThesis