Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior

Shah, Prutha2025-02-202025-02-202024Shah, P., & Gidwani, S. (2024). Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 24). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9722enImmersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behaviorOther